Week 15 Discussion and Assignment

   Evaluate the following two ads and tell which one performs better. What are your criteria? Why?
I would say that Xero Consultants Bali performed better because of the lower cost per conversion.Read the article To Fix Bad Breath, a Gadget Seen on YouTube and answer the following questions:

1)      Why were the former BYU students unable to create a profitable AdWords campaign to sell the Orabrush?

Because video is the perfect media for this product.

2)      If you were Jeff, and you decided to run Facebook ads for Orabrush, would you send them to orabrush.com or to the YouTube video? Why?

I would send them to the YouTube videos because these videos are uniquely able to sell a product that has high potential to seem unappealing if not presented correctly.

3)      If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?

Because seeing the product in stores creates more visibility and more opportunities for consumers to try the product.

1. Choose a small business of your interest (i.e., a family business) and explore how this social media analytics tool could benefit your client. 

I choose Bagel Central, one of my favorite places to eat in Bangor! A social media analytics tool could be beneficial because it will allow the business to be aware of who is posting about them, checking in, etc. and run social media based promotions such as a drawing for a gift card for customers who post a photo of their meal.

2. Which buzz words do people use? What are some implications for the social media marketing strategy of the selected business?
People use buzzwords related to food, especially when purchasing specialty items such as vegan cheesecake or gluten free bagels. This brings higher visibility of the adaptability of the menu for customers with dietary restrictions.

3. How did the top influencers share the content? How to use Twitter to make your Tweets go viral? 
Use hashtags that are popular that others will be searching, keep your humor on track with the current trends, and post high quality photos.

4. Explore a tweet of your interest from the following article (https://blog.bufferapp.com/successful-tweets) and explain which one (s) you like the best. Why?
I like tweet number five because not only is it a successful social media post but it shows you how to make your own successful social media post!
  

5. Should you include this in next year's course? Why or why not?
I think that social media analytics is a very valuable tool in marketing because people use social media constantly in our world, and more advertising than you would initially think does occur via social media. Whether that's your friend who sells essential oils on Instagram or someone posting pictures of a cute dress they bought at a new local shop, we pour media into our lives that influences our daily decisions, and it's important in terms of marketing to think about that.